JAMIE POW - UX & PRODUCT DESIGN LEADER

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HI, I’M JAMIE POW A UX & PRODUCT DESIGN LEADER, WITH 18+ YEARS OF EXPERIENCE.

Based in London, UK
Currently working with Selfridges & Co

Passionate and proactive design leader dedicated to helping businesses create exceptional customer experiences that drives engagement and loyalty.

- ABOUT ME

With over 18 years of experience, I have had the privilege of working with some of the world’s most prestigious, experience-led brands, serving a diverse global customer base.

Throughout my career, I have collaborated with and led exceptionally talented teams, driving the creation and launch of innovative, thought-leading solutions that enhance customer experiences.

My adaptable and strategic approach, combined with strong communication skills, enables me to effectively align design excellence with organisational objectives. I am committed to helping businesses elevate their end-to-end experiences, optimise operational efficiency, reduce costs, and maximise ROI.

FIND OUT MORE

18+
Years of Experience

35+
Individuals managed & mentored

500+
Completed projects

1000+
Customers spoken with

- MY WORK
FEATURED PROJECTS

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SELFRIDGES & CO

Joining Selfridges, I saw a clear opportunity to redefine the digital experience - building a UX function that not only delivered exceptional products but helped shape a more seamless, intuitive, and experience-led brand across all channels.

LEADERSHIP | STRATEGIC DEVELOPMENT

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STRADA APPAREL

Strada Apparel began as a bold idea from a family member passionate about fashion, and I helped shape it into a clear, structured brand - defining its identity, digital presence, and business strategy to set a strong foundation for long-term success.

UX | PROJECT MANAGEMENT | BUSINESS DEVELOPMENT

COMING SOON

THE CONCIERGE

The Concierge was created to fill a clear gap in the luxury services market - an AI-powered super app connecting high-net-worth individuals to curated travel, lifestyle, and bespoke experiences, unlocking new opportunities for growth and innovation.

INNOVATION | BUSINESS DEVELOPMENT | UX

COMING SOON

GET IN THE HOLE

Get in the Hole was a passion project born from my love of golf - aimed at connecting modern, socially driven players through a fresh, digital-first platform designed to share, compete, and grow the game globally.

INNOVATION | UX

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THOMAS COOK

At Thomas Cook Group, I led and supported major digital initiatives across multiple brands - driving platform migration, enhancing customer journeys, and aligning technology with business growth and user needs.

UX | UI | FRONT END DEVELOPMENT

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- TESTIMONIALS
WHAT MY PEERS & COLLEAGUES SAY

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JO THORNLEY
SENIOR UX RESEARCHER
MAY 2024

Jamie is one of the most dedicated UX professionals I have ever met. It’s been an absolute pleasure to work with and learn from him over the past 4 years.

His passion for Selfridges, UX, user centred design, and most importantly, for putting the customer first, has been inspirational in my journey at Selfridges.

Jamie is an extremely supportive manager and his knowledge, experience and attitudes were instrumental in helping us establish the user experience research function and grow and develop our team.

He’s extremely well liked and is fantastic at building relationships with people at all levels to get the job done. His middle name should be adaptability because of his test and learn approach to everything - from getting customer feedback to shaping the team.

I owe a lot to Jamie for helping shape me into the researcher I am today. I highly recommend him and hope very much our paths cross again in the future.

FABRICE KHULLAR
CPO | DIRECTOR OF PRODUCT & TECHNOLOGY
MAY 2024

Jamie is a formidable UX & Product Design leader.

I had the privilege of working with Jamie over the last 4 years and saw him develop and grow into a key member of my senior team.

Jamie's ability to spot the right things for the customer, lead his team to enact that vision and importantly forge strong relationships across a complex business and at Exec level in order to influence and deliver was phenomenal.

Jamie was also instrumental in helping shape the transformation strategy, creating the right operating model for our goals and building fantastic UX, Research, Design & Content functions to deliver fundamental changes in the overall customer experience at Selfridges.

Finally, Jamie is also a warm and kind leader, loved by his team and his peers and always a pleasure to be around. He understands the important balance between creativity, innovation and business outcomes, ensuring product development was always focused on delivering value to end users and enterprise.

JASMEEN NIJJAR
UX DESIGNER
MAY 2020

I had the pleasure of working with Jamie on numerous projects during my time at Selfridges. He gave me full autonomy, challenged me and trusted my decisions.

I learnt a lot from Jamie, he is super passionate about design, and making the right decisions for the business. He is also a brilliant manager, ensuring the team are always happy and laughing.

Any employee would be lucky to have Jamie as their manager!

SELFRIDGES & CO

STRADA APPAREL

THE CONCIERGE

GET IN THE HOLE

THOMAS COOK

“GREAT CUSTOMER EXPERIENCE ISN'T JUST ABOUT MEETING NEEDS, IT'S ABOUT ANTICIPATING THEM. THE BEST BRANDS DON'T JUST SERVE; THEY SIMPLIFY, DELIGHT, AND CREATE LASTING CONNECTIONS.”