Senior Digital & Experience Leader
Hi, I’m Jamie Pow. I connect customer insight, design, product and commercial strategy.
Eighteen years creating experiences that drive measurable customer and business outcomes, across retail, ecommerce, travel and technology.
Based in Hertfordshire, UKCurrently leading Experience Design for JoyBuy's European business
By the numbers
- 18+yrs
- Leading digital experience across retail, e-commerce & travel
- 250+projects
- Products, services & experiences delivered
- 1000+customers
- Customer research interactions
- 20+team members
- Designers led & developed
- L7exec leadership
- Corndel × Imperial College London
I care about creating experiences that are genuinely better for customers, and equally about proving the work made a difference, through conversion, engagement, loyalty and long-term business value.
Selected work
All workA selection of work spanning customer experience, commercial optimisation, organisational transformation, digital products and new ventures.
Studio & ventures
The Concierge
Aquathirst
Rare Dementia Support
Speedy Freight
Roaring Lion Media
Get in the Hole
Ventures
Alongside employed roles I’ve built and kept running two things of my own. They stay close to founders, new ventures and the practical realities of turning an idea into a business.
Founder & Managing Director
POW XD
Digital product and growth studio.
The studio I started in 2009 and still run alongside my employed roles.
Creator
UX Companion
The UX dictionary in your pocket.
A glossary app of the tools, terms and theories every UX professional should know.
What people I’ve worked with say
The strongest measure of leadership is often the impact you have on the people and teams around you.
Jamie is a formidable UX & Product Design leader.
I'd the privilege of working with Jamie over the last 4 years and saw him develop and grow into a key member of my senior team.
Jamie is one of the most dedicated UX professionals I have ever met. It's been an absolute pleasure to work with and learn from him over the past 4 years.
His passion for Selfridges, UX, user centred design, and most importantly, for putting the customer first, has been inspirational in my journey at Selfridges.
Let’s talk
Tell me what you’re trying to build.
Whether that’s a digital product, a customer experience, a team or an entirely new business.